The two sides, the flotilla people and the Israeli government, are playing a PR game. In principle, this is OK, but not for a Western government like Israel's. A lying government (in the absence of war) loses its credibility in the eyes of its own voters. Here we have another factor, the amateurishness of this stunt. If Omer Gershon is a PR man in Israel, he must be known to many people, so the secret would have come out rather quickly. Couldn't that incompetent have used some anonymous face like, say, one of the Haaretz moderators?
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from the article: Did Netanyahu's office distribute a fake video against Gaza flotilla?