You do not need a good PR firm to clean up Israel's Image. What you need is a gutsy Politician who will open up the Israeli Historical Archives and let Israelis know the truth about how their country was really born. The truth is not what you have been told exactly. But, hey, the rest of the world already knows the truth and that is what makes them angry at Israel and your Politicians. You have dynasties of politicians in Israel. Just take a look, Netanyahu, he is there because of his Father, his dead brother. Livni, he father and grandfather, and so many othes whose parents served before and feel they have a right to power and leadership. Just take a look at how they live in comparison to the average Israeli these days. Prior to 1967 things in Israel were different. Now look at things. The clown Sharansky who was made into a great hero who was nothing more than a sham in Russia who is powerful in Israel. Never fought once for the country, now what a mess he has brought with him. Netanyahu bringing his American rich friends to ruin Jerusalem and he has and more and more hate and bloodshed and settlers. That is what has happened. They do not give a damn about the average Israeli who fought and died for Israel prior to 1967, all they care for is getting richer and more powerful and even selling land, and even Arab land which is not their according to International Law which will eventually bring destruction upon Israel but do you think these rich families care - hell no - they will be somewhere else surviving with riches galore while again the poor Jew pays for the rich Jews excesses.
from the article: Cabinet approves loyalty oath, but only for non-Jewish new citizens