Only bad art hits you over the head - Comment - Israel News | Haaretz Daily Newspaper
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    • Yerachmiel Mordechai
    • 30.08.10 | 09:57 (IDT)

    Obviously you're not a playwright or an artist. Because if you were, you'd know that you have to play to the hearts and minds of the audience and attempt to influence their consciousness by appealing to what the audience understands. There's a famous advertising story about how J Walter Thompson was pitching Carnegie and how Carnegie said he didn't need any. J Walter responded, you already have it, you're just not paying for it. The message of the artists not to play will be lost and the message of those filling the gaps will be heard.

    from the article: Stalin's commissar in the PMO
    First published 02:36 30.08.10 | Last updated 02:36 30.08.10
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