If Rabin's daughter requested the message, then it seems to me that this is a gesture of respect to her and her assassinated father, not a PR move. This is a very cynical column. Irrespective of O's 'standing' in Israel (even at 6M, that's not so many people who 'distrust' him) why can't Ravid see that this is just what it is...she asked for it and she got it. Better to worry about the climate that lead to assassination, and the results on Israel's body politic playing out now.
Palestinians, IDF clash in Jalazone after funeral of teen killed by IDF on Friday (Haaretz)
from the article: Obama sends Rabin memorial video, in bid to woo Israelis