The term is actually simple and straightforward. It was hijacked and the meaning changed by anti-Semites when calling himself anti-Semite became unpopular (it used to be very popular in Europe, people proudly called themselves anti-Semites). Now the same people proudly call themselves anti-Zionists.
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Projectile fired from Gaza falls in open field in Israel, no injuries reported (Haaretz)
from the article: Zionism is not an ideology