Samir Kuntar has become a national treasure, in Israeli eyes (only). He cruelly killed a father and daughter, and caused the death of another member of that family. This happened 28 and a half years ago, which Kuntar spent in Israeli jail. In many other countries, this length of time would have been considered a "life sentence", but not in Israel. Israel sees Kuntar as some national treasure which is to be kept to the end of his life. How does the rest of the world sees him? For all we know, Hizballah could view him as one of their ordinary operatives, a dedicated killer of no particular talent. But since Israel values him much, Hizballah tries to force Israel to release him. When Hizballah kidnapped the two soldiers, one of their goals was to release Kuntar. It will make more sense for Israel not to attach importance to any ordinary prisoner and just deal with numbers. Incidentally, the price paid for the release of prisoners is important. The higher the number of prisoners release, the higher the motivation of the terror organizations to capture Israelis. The present standard, based on the past, is about 400 prisoners per living Israeli.
from the article: Not every kidnapped person is a prince