I have been coming to Israeli for many years as a tourist and made Aliyah one year ago. My Hebrew is not great but that's my problem as an Oleh Chadash. As a former tourist I agree with all the comments made in the article by tourists. Hebrew is hardly a universal language. Listen to your customers. If tourists are telling you e.g. Tel-O-Fun is difficult to negotiate and unclear then fix it. Don't become defensive and dismissive and say: "It's in English." Conditions and fares in taxis should also be in English. Having to rely on the questionable honesty of some drivers to explain to you the outrageous fare they are demanding from you is correct is ridiculous. Being an Israeli I am saddened by the fact how often a taxi driver tries to cheat me because he thinks I'm a tourist.
Palestinians report IDF airstrikes on Islamic Jihad targets in southern Gaza Strip (Haaretz)
from the article: Tel Aviv woos tourists, but Hebrew’s a hurdle