Sure, Chabad is about genuine love and a non-judgmental nature. But the message is quite clear - Torah-true Judaism. Reforming our lifestyle to Torah, not reforming our Torah to our lifestyle. Yes, that begins with just one Mitzvah. And yes, it isn't all or nothing. But to say not commitment? It is certainly about commitment - only commitments that are based upon Torah, not about a specific Temple's agenda...
First refugees travelling on Hungarian bus arrive at Austrian border (Reuters)
from the article: Chabad's dangerous message of love without commitment