Why does Israel bother wasting money on 'Brand Israel' when on the other hand it daily undermines it with its lack of humanity, its abuse of human rights and its cynical method of formulating laws to achieve its ongoing ethnic cleansing. With its American link this story could well undo much of the process of renewing and revitalising its increasingly tarnished image abroad. the world is watching the reality of your image - cynical branding exercises will only convince those who do not want to see not those whose eyes are open.
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U.S. senators call for 20,000 troops in Syria, Iraq as ground force to counter ISIS (Reuters)
from the article: Jerusalem's bookseller to the stars facing deportation