The winery under supervision sells 100% of its production. So they did not request Hashgacha in order to get into hotels and restaurants. They wanted to simply state that they were Kosher and that they felt that eco-Kashrut and ethics are a part of the way they do business. I would hope there is a market for that. There certainly is in the non-Orthodox congregations abroad.
3 killed in Kashmir after Pakistani, Indian troops trade fire (AP)
from the article: Israeli wine needs Masorti kosher supervision