Not only the IDF and the Foreign Ministry are responsible for Israel's greatest Public Relation failure but also Haaretz. Did you read the "confession" of Chanoch Marmori former editor of Haaretzin in 2000 ! http://zionism-israel.com/israel_news/2009/12/former-haaretz-editor-on-al-dura.html The truth is that nobody dared to investigate any more because of the article by Anat Cygielman dated Nov 7 2000 !!! http://web.archive.org/web/20080719131233/http://www.ajds.org.au/intifada/netzarim.htm We tried to run away from Al-Dura and we got Goldstone !
IDF reservist, 44, dies of heart attack during training (Haaretz)
from the article: Mohammed al-Dura - Israel's greatest PR failure