English is the global language and plenty of Israelis speak it. The API has been out in the world for more than 10 years and has surely been articulated in English on dozens, if not hundreds, of occasions during that time. For a society with it's "existence" in the balance and that is otherwise consumed with following events in the region, the fact that very few Israelis are aware of the API is an obvious anomaly.
UN: Gaza could be 'uninhabitable' by 2020 if trends continue (AP)
from the article: Get Arab leaders to recognize Israel and you, John Kerry, might prosper