It's the same mentality that drives Israeli government thinking regarding "personal imports" of all kinds. Whether it's cars, appliances or computers, there is a mindset in which Israeli government officials feel a need to "protect" consumers from themselves. I've come across this over the years on a number of occasions. Usually when governments do this it's not about consumer protection but about protection of monopolies and exclusive distribution arrangements.
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Norway sees sharp drop in asylum seekers due Swedish border control (Reuters)
from the article: Why has Israel banned the iPad?