It is not Israel, but Israeli behavior which the world is aiming to de-legitimize. It is the occupation which people do not support. The Author does an excellent job in explaining this. Just like child is not bad, but what a child DOES may be, and therefore if Israel wants to get the support it needs from the world, it should behave like a grown up not a child.
Texas Southern University on lockdown, gunman sought after 2 shot at student housing (AP)
from the article: Israel should be thankful it didn’t make it to the World Cup