I found nothing offensive about the recently pulled ad campaign. There are thousands of secular yordim living outside of Israel, and without an expensive Yeshiva education, there's a very good chance that their children will be alienated and not only assimilate, but also intermarry. The late Meir Kahane called such people "Hebrew speaking goyim" and without the cocoon of Israel to shelter them, it is quite foreseeable that they, and especially their children, will loose all connection with Judaism and Israel and totally blend into their ex-pat surroundings. If anything was disturbing about this incident, it was the lack of courage shown by the Israeli government in caving in so quickly to pressure from Jewish organizations in the galut, who after all were not involved in any way, shape or form in this campaign.
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from the article: Why Israel's expat campaign offended so many U.S. Jews