Not a rebrand of the old one. Young western Jews are too knowledgeable about Israeli politics to increasingly fall for this PR campaign. They know that Israel is an increasingly racist, xenophobic nation--values that are anathema to western young. Solve the problem of the occupation with full justice for the palestinians and full civil rights within Israel for its ethnic minorities, and only then will birthright have a future.
5 tourists rescued from Hebron after being hit by firebomb; 2 hurt (Haaretz)
from the article: Can Birthright bridge the Israel-Diaspora divide?