I think the campaign is wonderful. It is clever and unique. And it is not the cost of airplane tickets that is preventing our Jewish 'friends' from American from visiting us. Get real, it's because they don't want to come. They'd rather visit France, or China, or any other country instead of Israel. They don't care, it doesn't interest them, it's not their priority. Because of lack of education and awareness they have chosen not to come.
French tourist arrested for waving Israeli flag on Temple Mount (Haaretz)
from the article: The worst campaign for tourism to Israel ever