--and it's not limited to (but does certainly include) Israel--and that is that the ultimate success of any sales campaign (and PR is primarily selling "image") deoends on the "buyer finding that the product fulfills the manufacturer's claims." THAT'S short and sweet, folks; pure and simple!--and if you don't believe me--ask any one--ANYBODY!--who's EVER made a living selling stuff (other than swampland and a bridge in Brooklyn, of course).
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Mortar shells kill 3 after hitting pro-army rally in eastern Libya (AP)
from the article: Lieberman urges Europe embassies to use 'allies' in PR efforts