It says "we're not all about teams of identity-stealing assassins in Israel - we also enjoy botany." I think they ought to include, with the cherry tomato, the story about the IDF unit that had commandeered a Gazan home during Cast Lead, and were thoughtful enough to do the laundry and dishes before they left. I bet Goldstone didn't devote much space to that story.
About 2,000 demonstrators protest 'occupation policy and fascist settlers' in Nazareth (Haaretz)
from the article: 'People are laughing at you': U.K. expert on Israel's PR effort