An example would be subliminal messages. You can have an ad by the Tourism Ministry with the quite and barely recognizable message : "Israel good, Arabs bad", or simply "Israel is liberal and progressive", etc. If the tried and true marketing approach fails then, and only then, should Israel consider changing its behavior. If there is an easier way, why do it?
U.S., allies conduct 31 air strikes in Syria and Iraq against ISIS militants (Reuters)