It's ballsy but their job is to promote Jewish identity and I think this makes a blunt statement in that vein. I also think it's important for Jews to marry one another although I don't hold anything against those who marry outside the tribe. But why not make an effort to make people conscious that marrying other Jews is important. Great campaign! My only problem is it's now showing in the diaspora, only Israel, which is kindof preaching to the choir maybe.
Cease-fire breaks down in three areas in Syria, monitor says (Reuters)
from the article: WATCH: New campaign targets Jews 'lost' to assimilation