Mr. Elkes is talking BS. Hotels in Israel are so expensive that, usually, you can find cheaper vacations in Europe, even including the airfare. It's a known fact that the Hotel industry is also a "sweatshop" as they pay the lowest salaries and working conditions are abysmal. So, Mr. Elkes can go on crying all the way to the bank but he is not convincing anybody.
12 Iraqi troops, militiamen killed in multiple ISIS suicide attacks (AP)
from the article: Israel’s hotels finding a new rival in average Joe