This rabbi obviously doesnt understand what motivates members of our generation and has already outlines a failing strategy for reengagement. We do not want to be lectured or dictated to by members of an establishment we view as failed or outmoded, we are searching for a new meaning, not a repackaged old meaning. But as soon as he says the word "must" he has lost most of us.
Beirut protesters must leave environment ministry, interior minister says (Reuters)
from the article: Generation Y Jews must return to tradition to find meaning