Gabby on PR - Comment - Israel News | Haaretz Daily Newspaper
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    • F. D. Williams
    • 16.03.10 | 09:48 (IST)

    I congratulate Mr. Gabay on his excellent self-promotion. His advice is worth exactly what people are paying for it (nothing), but no doubt some will rush out to buy his fifteen books. Israel is right. Many in the world sympathize with the Palestinians, and while one might try to explain that killing is necessary (as Barack Obama did when receiving the Nobel Peace Prize), that isn't likely to win many converts. So Israel is wise to show the good -- the good people, the good inventions, the good products, the good deeds -- and to have as many people working to get this story out as possible. Forget core values or Gabby Gabay's advice "treat people intelligently and they will respond." I prefer the much wiser advice of H. L. Mencken "No one in this world, so far as I know ? and I have researched the records for years, and employed agents to help me ? has ever lost money by underestimating the intelligence of the great masses of the plain people."

    from the article: 'People are laughing at you': U.K. expert on Israel's PR effort
    First published 23:16 11.03.10 | Last updated 16:07 13.03.10
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