Commenter #1 is 100% correct. Having gone 'through the system' I was totally disillusioned with Hillel. Hillel is at best a "don-denominational social club" without any clear goal in terms of Judaism - and a failure at that. At its greatest successes it draws no more than 5-10% of the Jewish students, and even then non-committed students have no more than an occasional place to visit occasionally. You call Chabad 'lowering the bar' when in truth it is exactly the opposite. At Chabad, as I, a formerly secular Jew with no Jewish background, found - I discovered my Jewish roots and identity, a true sense of what it means to be Jewish. They RAISED the bar of a "Jewish" student-society with something meanibgful and lasting. Kumsitz and dances, and other such social affairs (mostly mixed with students from other religions etc.), I can get anywhere else on campus and don't need a Hillel for it. Chabad was and is the "real" thing, and is doing that which Hillel is supposed to be doing.
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from the article: On college campuses, Chabad is the new Hillel