sounds like either local taxes in Israel are higher than US ( remember US sales tax of up to 10% is not included in the marked price) or import tariffs and other costs make competing products more expensive allowing local companies to jack up the prices in Israel. In any case for the discerning palate - skip the milk chocolate, go straight to dark, and try Valrhona - absolutely the best.
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Facebook's Mark Zuckerberg to give away 99 percent of fortune ($45b) to charity (AP)
from the article: What to bring to your relatives in Israel