This fellow got us all spinning around him as if he knows what he is talking about. Every Chabad House i have been to encourages people to increase in goodness and Torah Learning and Mitzvah Observance. perhaps there is a diffrent commitment that Mr Yoffie is suggesting like paying dues or more participation in services. It seems like chabads approach works as for the temple style you can get people to pay their dues for a period of time but what are they offering for them to continue coming.I guess people love going to chabad to feel the Love of Chabads commitment to keeping Judaism Alive for the future. and that is why so many non observant jews will become more observant and commit to supporting the wounderful work of Chabad worldwide... May G-D bless Eric Yoffe for demonstrating to us all the wisdom of what the mishna has to tells us " seyog lechochma Shtikah"
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from the article: Chabad's dangerous message of love without commitment