If the word has to 'get out' then surely using the correct words matters? Otherwise the whole advert just becomes propaganda. Also, where's the "Bring our boys back (from the dead) poster for the 6 Palestinian youths that have been shot and killed by the IDF in the last month one wonders?
Justice Ministry: Information examined by AG about Gal Hirsch didn't come from police (Haaretz)
from the article: Giant #BringBackOurBoys ad goes up in Times Square