I am not a major fan of Chabad for a variety of reasons. Yet their approach makes sense. Welcoming Jews of all backgrounds, with the hope that each will find their way toward a more observant lifestyle is one that often works. Chabad's reputation speaks for itself. My question for Rabbi Jaffie is what the Reform movement itself offers? A bar-mitzvah is a fine thing, but how many Jews continue beyond what is merely a rite of passage? Judaism in not about synagogue membership, but that of community, custom, tradition, and yes, a degree of observance.
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from the article: Chabad's dangerous message of love without commitment