Say you make a big show with convincing evidence that it was some other Palestinian boy who got killed, and that the newsman who told the story in wartime got it wrong, and so on. The net result is more publicity about Israeli soldiers killing Palestinians. If you claim this particular story was faked, there are thousands of others. You can't deny that Israeli soldiers have killed thousands of Palestinian civilians. You can argue that they killed those people humanely and mercifully, but it's hard to sell that. So the better strategy is to try to minimize the discussion. Don't respond. Bring up something else entirely. Try to keep photographers out of Palestine, and particularly keep the media out. Keep out aid workers. Talk about them being proxies for other enemy nations. Talk up what a threat they are. The less discussion the better, because there's no way to kill Palestinian civilians without looking like killers. The Israeli government is doing the right thing on this topic.
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Two female bombers kill 58 in northeast Nigerian refugee camp (AP)
from the article: Mohammed al-Dura - Israel's greatest PR failure