He set the stage and made sure that all Israelis knew he was purposely seating him in an inferior position. I guess this was just meant to show his own superiority, not the inferiority of the Turkish Ambassador. This is the problem with this foreign policy team in Israel. They walk and act like bullies and when called on it try to play it off.
Palestinian reportedly shot dead by Israeli soldiers after approaching Gaza border fence (Haaretz)
from the article: Ayalon to Turkey: I never intended to humiliate your ambassador