Instead of focusing on innovative propaganda, one can hope that the so-called leadership in Israel will start working on solving the problem rather than on its packaging. Israel's problem is not a PR problem. It is a leadership problem. One should consider changing leaders rather than PR strategies. You can put lipstick on the pig, but it is still a pig... and in our case an exceptionally dirty and ugly one.
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Syrian opposition: Russian strikes kill 18, wound dozens in northern town held by insurgents (AP)
from the article: Lieberman urges Europe embassies to use 'allies' in PR efforts