It sounds like the Israeli Information and Diaspora ministry is of the opinion that people think only horrible people do horrible things, after all, only oppressors oppress, right? If you're not an oppressor, then you don't oppress, or, rather, if you are a nice person, and people think you are a nice person, then you can't possibly be doing horrible things, right? People are not that stupid, think of the civilisations that have achieved remarkable technological advancements, and still committed horrible acts, Europeans for example. Morality is not judged by the number of patents a country holds, or by the number of Nobel Laureates it boasts. Edelstein should perhaps learn something about the people he is trying to persuade of his message.
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from the article: 'People are laughing at you': U.K. expert on Israel's PR effort