The Anti-Defamation League has launched a campaign meant to raise awareness of the "consequences of unchecked hatred and prejudice in society," according to a statement released by the U.S. group.

The initiative, titled "Imagine a World Without Hate," makes use of public service announcements, video and social media in an effort to encourage individuals and communities to stand up to bigotry.

The centerpiece of the campaign is an 80-second video clip that seeks to project the contributions that high-profile individuals could have made had they not fallen victim to racist, homophobic or anti-Semitic hate crimes – including civil rights icon Dr. Martin Luther King Jr., Holocaust-era diarist Anne Frank and former Israeli Prime Minister Yitzhak Rabin. The clip is set to the song 'Imagine' by John Lennon.

“In our work over the last 100 years, and particularly in the aftermath of the Holocaust and other incidents of hate, we have always asked the question, ‘What if?’ ‘What if’ America had been a more tolerant and welcoming society? ‘What if’ more people had stood up to defy Hitler? What kind of world could we imagine for our children and grandchildren if more people stood up to say ‘no’ to racism, bigotry, prejudice and anti-Semitism?” said ADL National Director Abraham H. Foxman.

“As we look toward the future, we are hopeful that the dream of a world without hate will become a reality, as more and more individuals join ADL as allies in building a world where hate is not fostered, and where diversity is embraced as a cherished strength.”

The ADL is an American-Jewish non-governmental organization founded in 1913, with a stated mission "to stop the defamation of the Jewish people, to secure justice and fair treatment to all citizens alike." The campaign was launched ahead of 100th anniversary of the organization's founding.