President Shimon Peres and Facebook founder Mark Zuckerberg launched the president's international Facebook page on Tuesday, with Zuckerberg to first to press 'like' to the page.

The festivities began at 7 P.M. Israel time (9 A.M. P.S.T.), with a live press conference with web surfers from around the world. Peres and Zuckerberg then launched the page officially at 8 P.M. Israel time (10 A.M. P.S.T.).

Answering a question on the role of social media in promoting peace in the Middle East, Peres said that what networks such as Facebook were doing was "convince people they don't have reason to hate. Hate is an unnecessary addition to our lives."

Using Facebook, the president said, people "begin to talk and ask each other ... 'What is the difference between Israel and other countries? We have the same problems.' They wouldn't take a directive from us, but through you, yes. Because you are not the government; you are a facilitator, not a ruler."

Peres invited Facebook users around the world to 'like' his page and post their own suggestions for advancing world peace.

A clip announcing the page was posted to Peres' official YouTube channel.