- 10:41 PM
Education Minister Bennett cancels planned appearance at LGBT rally in Tel Aviv (Haaretz)
U.S.-led coalition conducts 11 airstrikes in Syria, 19 in Iraq against ISIS targets (Reuters)
- 9:45 PM
- 8:57 PM
Thousands attend an anti-violence and incitement rally at Tel Aviv's Rabin Square (Haaretz)
- 8:09 PM
- 7:10 PM
- 6:27 PM
Opposition leader Isaac Herzog to speak at anti-violence rally in Tel Aviv on Sat. night (Haaretz)
- 5:10 PM
17-year-old Palestinian killed by IDF on Friday laid to rest near Ramallah (Haaretz)
Fire breaks out in Devira Forest, north of Be'er Sheva; four firefighting crews on scene (Haaretz)
- 3:24 PM
Marketing Passover, Mad Men-style
Dreaming of flaunting marketing copy skills like Don Draper? There is one marketing marvel that you should study hard: Passover.
If you were wondering (which, perhaps, you weren’t) how to create the most memorable ad campaign ever — one that will get stuck in your brain, like the Taco Bell chihuahua; or Coke’s “I’d Like To Teach the World To Sing” song, or even the E*TRADE baby, except for an extra couple of THOUSAND years — there is one marketing marvel that you should study hard: Passover.
You bet your sweet matzo ball! As a holiday, it’s my favorite. As a religious festival, it reminds us of our very foundation as Jews. But as a how-to for would-be Mad Men, it is the Ten Commandments.
But don't sweat it if you find you're not really the Don Draper you thought you could be, because “Passover” is pretty catchy too, and it seems to be working.