After a summer of demonstrations that blossomed in, and out, of Facebook, a new protest has arrived on the scene. A new Facebook page is urging Israeli consumers to refrain from what has become a custom in the cellular age: Sending Jewish New Year greetings via SMS.

The protest, a consumer boycott, is aimed at cellular phone companies, not at the custom itself. 

“Following the consumer protests that started in the last few months, cellular phone companies and tycoons are expecting to make millions at our expense over the holidays this year as we send SMS's with Rosh Hashanah greetings. This year we say, enough!” says a message on the group’s Facebook page.

What do you think of this latest Israeli consumer boycott? Go to Haaretz.com on Facebook and share your views.

“This year we are not sending SMS’s (not personal ones, and not group ones) for Rosh Hashanah.  Consumers can use other means to send holiday greetings to their loved ones: Email, WhatsApp (a messaging app that enables free messaging for smartphone users),  or landlines. They can also send cards in the post, or even send messages through Facebook, on ICQ and on Skype, as long as they don’t send SMS’s with holiday greetings, and that they don’t fill the pockets of tycoons or cellular companies during the holidays this year.”

They also reminded readers on their Facebook page that, owing to the high volume of SMS’s sent over the holiday period last year, many of the messages were not received until after the holidays because of network problems.

So far, over 4,000 people have joined the group, with some arguing that the custom is dubious in the first place. Others, however, have made the point that, as some cell-phone users have packages that entitle them to at least 1000 SMS's a month anyway, sending Rosh Hashanah messages through their cell phone will not incur any extra costs for them, and that refraining from sending the messages will not really hurt the profits of cellular phone companies.