The purchase of Israeli face-recognition technology startup by Facebook is a done deal at a price of $100 million, technology blog TechCrunch reported yesterday evening. Employees have already been informed, and lawyers are completing the details.'s technology is used to tag pictures on Facebook. The two companies seem to have been talking about a deal for some time, but only now agreed on a price. They declined to comment. Some $5.3 million has been invested in since it was founded.