An Orthodox man has launched a new "kosher" website selling sex toys, allowing observant couples to spice up their sex lives – without exposing themselves to the pornographic images often found on similar sites, the New York Post reported on Monday.

KosherSexToys.net offers an array of sexual aids, including accessories, toys and lubricants.

“There’s nothing wrong with using a vibrator. It’s just a pain in the neck for an Orthodox Jew to find one,” the site’s founder, Gavriel (his middle name for fear of tarnishing his reputation in the Jewish community), told the New York Post.

“Even going to Amazon is tough because there are pictures we have no interest in seeing,” he added.

According to the site, KosherSexToys.net’s mission is "to provide married adults with products that can help enhance their intimate moments without involving crude or indecent pictures or text," and promises to send all purchases without any crude packaging or inappropriate accompanying materials.

The site stresses that it is "obviously only for married adults", and prides itself in containing no "crude or indecent pictures or text".

"We believe that only two people belong in the bedroom – and bringing pictures of others in can only harm a marriage," the site says.

KosherSexToys.net claims to be the only "kosher" website for sex toys on the internet, and promises that "you will never see something on this site that will make you blush. When we need to use descriptive terms for our products, we use clinical and clean language."

Gavriel, 25, from Lakewood, New Jersey told the New York Post that he created the site after he and his wife found themselves in an uncomfortable predicament – wanting to experiment with sex aids but unwilling to visit the sites that sold them amid lurid inappropriate images and raunchy temptations.

“We were thinking, ‘Wouldn’t it be nice if there was a place we could go that would be clean and would enhance what we have between us?’ ” he said to the Post.

The website has been quite successful, with furry handcuffs being a bestselling item, Gavriel told the Post.