A billboard that calls for the release of Israeli soldier Gilad Shalit will go up on La Cienega Boulevard, just south of Olympic Boulevard, on Monday, August 8.

In 2006, Hamas, the ruling political party in the Gaza Strip, kidnapped Shalit, who turns 25 this month, and has held him in captivity since.

A large photograph of Shalit will appear on the billboard, along with the text: “I was kidnapped by Hamas on June 25, 2006. I have been held hostage … This summer I will turn 25 years old. Where did you spend your birthday this year? Free Gilad Shalit.”

Gal Sitty, 28, a resident of Studio City, coordinated the effort to put up the billboard, raising approximately $7,000 to purchase the billboard through the new web site, Epicstep.com.

Sitty said the aim of the billboard is to keep the public focused on working toward Shalit’s release.

“I started to think of ways of how I could keep this all in the media, to raise awareness, to press on leaders, show people how important it is to help him out,” Sitty said.

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