Fledgling Jewish newswire challenges JTA for slice of media market
Right-leaning Jewish News Service rocks boat with strident pro-Israel message.
A new, right-leaning Jewish newswire is seeking to displace the Jewish Telegraphic Agency as the Associated Press of Jewish media.
Nearly two years after its launch, Jewish News Service is growing fast by promoting its pro-Israel perspective, offering ad-friendly special sections - and by giving it all away cheap.
“Some papers choose to use us versus anybody else because they think we are more respectful of Israel’s challenges,” said Russel Pergament, publisher of JNS. “Other editors prefer us because we’re less expensive. And I’ll take either.”
The two Jewish newswires are competing to provide content to the shrinking number of regularly published local Jewish newspapers printed in the United States and Canada, and to the handful of international papers that cover Jewish issues.
The JTA, founded in 1917, insists that it is feeling no pressure from JNS.