Why the World Is Watching Israeli TV

Israeli television has gone from flat-footed sitcoms to explosively popular formats that are sold and packaged for hungry audiences abroad. The secret to its success? A fickle, impatient audience, which pushes format-makers to new creative heights.

In Jerusalem's JVP Media Quarter, the British mint once churned out local currency. This week, however, when many of the entertainment industry's movers and shakers converged on the same spot for an international television confab called the INTV Conference, a new kind of currency – the ever-tradable commodity of entertainment – was discussed.