Olden ways lead to golden days for subtle Israeli jeweler
Stav Davidovitz was surprised to find that the gold jewelry she makes recalls her late grandfather's paintings. Now she's combining her lines and his colors.
Israeli-born Stav Davidovitz, 28, finished studying jewelry design at Shenkar School of Engineering and Design, Ramat Gan, three years ago. During her studies, she interned at Marks & Spencer in London, and it was there she found her calling: She decided she wanted to design fine jewelry, but for the average consumer.
All of her creations are made of 14-karat gold, and decorated with diamonds, rubies, emeralds and tourmalines. She defines her unique style as subtle, organic, amorphous, and with attention to detail. On her website, one can see models wearing classic jewelry of her making – mostly necklaces, rings and earrings.
But a closer look at the pieces themselves reveals Davidovitz’s personal stamp: The curved lines in her jewelry go from thin to thick, the flat becomes three-dimensional, and, where possible, each line has several different aspects.
All this makes her designs that much more interesting. Her stone placement is subtle, too. The gems are not necessarily placed at the center of each piece, but rather, integrated harmoniously with the curves and the straight lines.
Apparently those same curves and straight lines reflect Davidovitz’s DNA. Her grandfather, Gershon Davidovitz, was an artist and one of the founders of the Ein Hod artists' village near Haifa; he died when she was 4 years old.
When his granddaughter began designing her own creations, she started to look at his work and noticed that her style was very reminiscent of his drawings and oil paintings.
As the designer has continued to study her grandfather’s art, she has begun working on a new collection which will be a tribute to him, combining her lines and his colors.
For now, Davidovitz – whose private studio is on Marmorek Street in Tel Aviv – says she has no intention of opening a store to sell her jewelry, which falls mostly in the range of between 1,000 and 5,000 shekels ($290 to $1,450). She has, however, launched a website to allow her to market and sell her work abroad, and believes this is the correct path for her, allowing her to sell fairly inexpensive pieces without the added expenses of dealing with a store and employees.
“I prefer to invest in advertising on Facebook, Pinterest and other social media sites," she says. "It works, it’s not too difficult, and it’s always possible to go back and change things.”
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