Big in Budapest Why Hungary's Exhibiting Works of a Long-dead Interwar Graphic Artist

Hungarian-born Pesach Ir-Shay impressed his birth-country with his modernist posters.

Even the family of Pesach Ir-Shay, a renowned graphic designer of the 20th century, is surprised by Hungary’s interest in his work. An exhibit at Budapest’s Museum of Applied Arts features around 100 posters created in Hungary between the world wars – and 20 of them are by Ir-Shay (1896-1968).