Cheap Eats: Does Cofix Portend Rise of NIS 5 Menu?

Competitors write off new low-cost cafe chain, but it could shake up pricey market.

Over the last five years, the price of coffee has risen more than three times the pace of inflation - 25% compared with 8% - the business intelligence company BDI estimates. With a cup of coffee these day sometimes costing NIS 15 and salads three times that at most cafes, it’s no wonder that the launch of takeaway chain Cofix, offering a menu in which all items cost NIS 5, has drawn the...