When an Israeli Pop Star Turns Fashion Designer

Castro’s inspiring new line of men’s fashionwear, designed by singer-songwriter Ivri Lider, is aimed at the 'new Israeli man.’ Don’t expect striped shirts.

A joint effort between the designers at the Israeli fashion house Castro and local pop star Ivri Lider has resulted in a men’s collection that reflects both the musician’s childhood memories and his career, but mainly what the brand wants to present as “the new Israeli man.”