Justin Bieber's Jewish secret to a great performance
Ahead of the international star's first performance in Israel this April, his Jewish mentor answers what Judaism has to do with his
In the new Justin Bieber documentary, “Never Say Never,” Scott “Scooter” Braun, the 29-year-old manager of the world’s biggest post-adolescent pop star and a protagonist of the film, reveals that he recites a Jewish prayer before every performance.
“There are kids who are picked on and deal with anti-Semitism,” Braun told the Forward’s Michael Kaminer by cellular phone between house-hunting visits in Los Angeles. “For them to watch this film and recognize someone in their culture — that’s why I feel so good about it.”
Just ahead of Bieber's first show in Israel, Braun takes a Q&A with The Forward on Jewish related questions.