Estonian paper
The paper illustrated an ad for slimming pills with a gloomy photo of prisoners. Photo by Handout
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Jews in Auschwitz. Photo by Wikipedia Commons

Jewish organizations have denounced an Estonian newspaper for publishing a mock ad for weight-loss pills depicting emaciated prisoners at a Nazi concentration camp.

Efraim Zuroff of the Simon Wiesenthal Center in Jerusalem on Sunday called the mock ad in the Eesti Ekspress weekly a "perverted attempt at humor at the expense of the Nazis' millions of victims."

Alla Jakobson, spokeswoman for Estonia's Jewish community, said in newspaper Postimees that the incident shows Estonian society is experiencing "major problems with moral and ethical values."

Sulev Vedler, deputy editor of Eesti Ekspress says the mock ad, which ran in the paper's humor section, was poking fun at an Estonian gas company that recently used an image of Auschwitz to promote its services.

 Vedler says the ad "was not targeted against Jewish people."