A Birthright Hit - the 'Niche Trip'

Foodies, aspiring entrepreneurs and fashionistas see Israel through a different lens.

For the foodies on Taglit-Birthright's popular "niche tours," there is time to wade through spice markets and meet and dine with top Israeli chefs. For the high-tech crowd, pitches to venture-capital funders mix in with hikes up Masada and explorations of the Galilee and Jerusalem's Old City.