After forcing Super-Sol to mark down 30 products, university students have set their sights on dairy giant Tnuva. Student organizations have announced a boycott of all Tnuva products for one week, beginning Monday.
While the threatened Super-Sol boycott was led by the Tel Aviv University student union, the campaign against Tnuva is also being championed by its University of Haifa and Shenkar College of Engineering and Design counterparts. TAU student union officials said at least 10 other student unions will join.
"The increase in dairy prices in recent years did not reflect real costs but only the owners' uncontrolled greed," said TAU student union chairman Ran Livneh. He called on the public not to cooperate with Tnuva's exploitation and to buy its competitors' products instead. Tnuva is Israel's largest food supplier in Israel, with a 15% market share.
In a statement, Tnuva said it regrets the decision: "We were the first to lower the price of cottage cheese permanently and significantly." The company promised to lower prices permanently once the state published the final decisions on reform in the dairy sector.
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